Volkswagen closed the dealer visibility gap — and cut warranty cycle time by 45% with real-time performance tracking.

The problem: dealer network visibility wasn’t keeping pace with reality.

There’s more to every story.

In the automotive world, if you take the time, you can find data and details behind every decision. So, let’s dive into one together. 

Today, we’re talking about Volkswagen.

One of the largest dealer networks in the world, Volkswagen, spans hundreds of locations across multiple regions.

On paper, their network looks strong. OEM service performance reports arrive monthly. KPIs are “good enough.”

But averages hide a lot. Beneath those numbers, cracks were forming:

• Warranty claims in certain markets climbing without clear cause.
• Service completion times drifting longer — with no consistent explanation.
• Escalations taking days to reach HQ.
• Field managers spending hours reconciling mismatched data from different dealer systems

The real problem? 

Dealer network visibility was lagging weeks behind reality — forcing Volkswagen into a reactive, instead of proactive, management model.

Before Atheer: the dealer black hole

Volkswagen didn’t lack effort. They lacked real-time dealer performance tracking and a single source of truth.

This visibility gap was costing Volkswagen in service quality, operational efficiency, and avoidable revenue loss.

The turning point: real-time visibility as a competitive advantage

Volkswagen’s leadership recognized they needed OEM digital transformation that could:

1. Standardize KPIs across the network.
2. Enable real-time escalation workflows from the field to HQ.
3. Integrate seamlessly with existing dealer management systems.

Here’s where Atheer’s frontline execution software comes in.

The solution: dealer network visibility

Atheer was deployed across Volkswagen’s dealer network to integrate, standardize, and surface the metrics that matter — all in real time.

What was implemented:

• Automated alerts for out-of-threshold metrics.
• Live KPI tracking across all dealers, with standardized definitions.
• Real-time escalation workflows from service bays straight to HQ.
• Performance benchmarking dashboards accessible to HQ and dealer managers.
• Integrated reporting from existing dealer systems into Atheer’s single source of truth.

Key product capabilities used:

• Role-based access controls to ensure the right users see the right data securely.
• Configurable dashboards with AiRInsights to track dealer performance in real time.
• REST APIs and bulk data imports to integrate dealer systems into a single source of truth.
• Mobile workflows for digital parts checks and major authority jobs, giving dealer staff a faster, standardized way to validate and complete tasks.

The impact — in numbers

Within six months of deploying Atheer, Volkswagen achieved:

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Why it worked

Volkswagen’s success came from embedding standardized dealer KPIs into frontline execution software — giving everyone from HQ to service bays the same, real-time data.

• SOPs were digital and consistent across the network.
• Every service job became audit-ready with full traceability.
• Dashboards gave leaders dealer network visibility instantly.
• Escalations were tracked, timestamped, and visible to all relevant stakeholders.

The result? OEM service performance that could be measured, managed, and improved daily.

What this means for OEMs

When you connect your dealer network with Atheer, you can:

• Detect issues before they impact customers.
• Make proactive, data-driven decisions at scale.
• Deliver targeted support to underperforming locations.
• Reduce warranty costs and improve customer loyalty.
• Benchmark dealer performance fairly and consistently.

Now what?

Volkswagen’s transformation shows what’s possible when dealer network visibility becomes a strategic priority.

With Atheer, OEMs get a platform that works with existing systems, integrates dealer data, and provides real-time dealer performance tracking that turns insight into action.